JOEY
BROOKE
JAKOB
UX Research Ops Leader | Framework Builder | TL;DR thinker | Org Scaler | Comms PhD
PORTFOLIO
UX RESEARCH
THOUGHT LEADER
A regular contributor to a community of
User Experience Research (UXR) professionals
Topics recently addressed:
CREATIVE WRITER & STORYTELLER
Episode 124 - Joey's coming home journey early in the pandemic
Episode 83 - the origin story of Joey's time in academia
ORGANIZATIONAL BEHAVIORIST
Emotional and social effects of a pandemic are real, and this presentation highlights the important role of developing new "trust markers" in times of great cultural change.
WHITE PAPERS
CO-WRITER
Produced for Innovation, Science and Economic Development and submitted to Employment & Social Development Canada, this paper helped foster the 2018 federal government allocation of $805M for social innovation in business across Canada (co-authored).
ACADEMIC AUTHOR
This article from the journal Visual Studies focuses on the ongoing functions of these viral photos as objects of cultural memory and also highlights their use as war trophies.
RESEARCHER & EVALUATOR
Drawing upon mixed method research design, this report illustrates the achievements of this new program.
VIDEO ABSTRACT PRODUCER
Video abstracts offer living testimony of written work. Discussed here: pictorial displays of emotion are essential to the communication of group identity and the perpetuation of shared cultural memories.
BIO
I’m a researcher and communicator, fascinated by the intersection of storytelling and human behaviour, so much so that I got a PhD in Communication & Culture! I’m a data nerd who works tirelessly to connect strategy to insights. Always asking “what problems are we trying to solve?” and “what other contexts are we not considering?,” I love targeting and delivering actionable insights to help businesses and organizations develop their product and tell their stories. Determining areas for effective change, prioritizing improvements, and building processes and programs to simplify work for everyone drives my every day.