JOEY
BROOKE
JAKOB, PhD
UX Research & Operations Management | GenAI Nerd
Experience
UX RESEARCH
THOUGHT LEADER
A regular contributor to a
community of User Experience Research (UXR) professionals (2023/24)
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Recent Topics:
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How have you changed the way you work with Product Managers?
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How do you measure quality and productivity of your research team?
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How do you maintain relationships with senior leaders?​​​​​
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ORGANIZATIONAL BEHAVIORIST
Latest edition:
Defines what a layoff is for the bottom line, company culture, and the staff who remain employed while they manage "survivor layoff sickness" (2024)
From the archives:
Emotional and social effects of a pandemic are real, and this presentation highlights the important role of developing new "trust markers" in times of great cultural change (2020)
EVALUATION &
STRATEGIC FORESIGHT
Drawing upon mixed method research design, this report illustrates the achievements of this new program & suggests future directions (2024 forthcoming; 2021; 2019)
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CREATIVE WRITER & STORYTELLER
Selected stories:
Episode 124 - Joey's coming home journey early in the pandemic (2020)
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Episode 83 - the origin story of Joey's time in academia (2018)
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WHITE PAPERS
CO-WRITER
Ontario Centre for Workforce Innovation
Final Report on the Shared Apprenticeship Model
Suggests the ways shared apprenticeship (between a funder and an employer) offers a modern approach for skilled trades training (2019)
Produced for and submitted to Employment & Social Development Canada, this paper aided in the federal government allocation of $805M for social innovation in business across Canada (2018)
ACADEMIC AUTHOR
This article from the journal Visual Studies focuses on the ongoing functions of these viral photos as objects of cultural memory and also highlights their use as war trophies (2016)
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VIDEO ABSTRACT PRODUCER
Video abstracts offer living testimony of written work. Discussed here: photographic displays of emotion are essential to
the communication of group identity, belonging and exclusion (2016)
About
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Meet Dr. Joey, a once full-time sociologist turned all-around UX researcher, obsessed with contexts at every point. After spending a decade diving deep into social and media analysis in the academic world, and now with 8+ years in research, development, partnerships, and fundraising across diverse sectors, Joey turned toward UX. Through a tri-lens of organizational behaviour, business drivers, and consumer desires, she weaves together UXR and strategic goals, cross-functionally collaborating with a spirit of relentless creativity and experimentation.
UX Research Process
- how I solve problems -
My role as a UX Researcher is to help teams solve problems. I offer de-risking options to increase the chances of product success, coupled with recommendations to meet user needs and business goals. Together with my team, I own the decisions made and directions taken.
Early discovery
​Review previous research, existing literature, designs, brief trend or market analysis, business directives, user needs
Stakeholdering & goals
List & establish cross-functional collaboration, using RACI: Responsible, Accountable, Consulted, Informed ​
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Goals & purpose
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Get clarity on business directives for this problem space: what decisions will be made?
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Ask: what contexts are we taking for granted? What other contexts are we not considering?
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Offer de-risking considerations, parameters, and possible solutions depending on the possible steps taken
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OKRs project ladders up to: how will the insights be used?
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Assumptions we’re working from
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Timeline: research can expand or contract according to any specified need
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Retro with RACI stakeholders, at the end of every project:
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What went great? What could go better next time?
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Research plan & execution
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Problem definition for de-risking solutions
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What are we here to learn?
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What do we already know? Do we already have enough info to proceed without additional research?
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Where does our lack of confidence come from?
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Metrics: what has been tracked? What is working for the user or customer? What more can we track?
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Research Questions
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Developed from the synthesis of everything above
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Used to keep us on track and steer us toward ultimate goals
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Methods
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Generative or evaluative research
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Mixed-methods? – for generative, more qualitative; for evaluative more quantitative (room for variation)
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Timeframe
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Mapped according to method(s) and time constraints – all research can be adjusted and executed for given parameters!
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Results analysis & synthesis
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Mapped according to method(s) and time constraints
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Communication of findings & recommendations
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Multiple versions are delivered:
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whole results deck
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TL;DR of Top 3 insights one-pager – according to stakeholder audience (ie: design, PM, ENG, customer success, marketing, executive leadership
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Format delivery options: email, slack msg (both DM & group), 1:1 mtg, team mtg, audio and/or video recording
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