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JOEY
BROOKE
JAKOB, PhD

UX Research | Change Management | GenAI Nerd

PORTFOLIO

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Image by davide ragusa

UX RESEARCH
THOUGHT LEADER

 

LEARNERS🌱 CREATOR 

@joeyj

A regular contributor to a community of

User Experience Research (UXR) professionals

Topics recently addressed: 

How do you maintain relationships with senior leadership?
 

What edge do PhDs have that others don’t?

CREATIVE WRITER & STORYTELLER

The Mind Olympian

Episode 124 - Joey's coming home journey early in the pandemic 

Origin Story

Episode 83 - the origin story of Joey's time in academia

ORGANIZATIONAL BEHAVIORIST

Emotional and social effects of a pandemic are real, and this presentation highlights the important role of developing new "trust markers" in times of great cultural change

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Books
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WHITE PAPERS
CO-WRITER

Produced for Innovation, Science and Economic Development and submitted to Employment & Social Development Canada, this paper helped foster the 2018 federal government allocation of $805M for social innovation in business across Canada (co-authored).

ACADEMIC AUTHOR

This article from the journal Visual Studies focuses on the ongoing functions of these viral photos as objects of cultural memory and also highlights their use as war trophies.

RESEARCHER & EVALUATOR

Drawing upon mixed method research design, this report illustrates the achievements of this new program.

VIDEO ABSTRACT PRODUCER

Video abstracts offer living testimony of written work. Discussed here: pictorial displays of emotion are essential to the communication of group identity and the perpetuation of shared cultural memories

Home: Work

About

Meet Dr. Joey, a once full-time sociologist turned all-around UX researcher, obsessed with contexts at every point. After spending a decade diving deep into social and media analysis in the academic world, and now with 8+ years in research, development, partnerships, and fundraising across diverse sectors, Joey turned toward UX. Through a tri-lens of organizational behaviour, business drivers, and consumer desires, she weaves together UXR and strategic goals, cross-functionally collaborating with a spirit of relentless creativity and experimentation.

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UX Research Process
- how I solve problems -

My role as a UX Researcher is to help teams solve problems. I help to identify the precise problems we're looking to solve. I offer de-risking options to increase the chances of product success, coupled with recommendations to meet user needs and business goals. Together with my team, I own the decisions made and directions taken.

Early discovery

​Review previous research, existing literature, designs, brief trend or market analysis, business directives, user needs

Stakeholdering & goals

List & establish cross-functional collaboration, using RACI: Responsible, Accountable, Consulted, Informed ​

  1. Goals & purpose

    • Get clarity on business directives for this problem space: what decisions will be made?  

    • Ask: what contexts are we taking for granted? What other contexts are we not considering? 

    • Offer de-risking considerations, parameters, and possible solutions depending on the possible steps taken

    • OKRs project ladders up to: how will the insights be used? 

    • Assumptions we’re working from 

    • Timeline: research can expand or contract according to any specified need

  2. Retro with RACI stakeholders, at the end of every project:

    • What went great? What could go better next time?

Research plan & execution

  1. Problem definition for de-risking solutions 

    • What are we here to learn?

    • What do we already know? Do we already have enough info to proceed without additional research? 

    • Where does our lack of confidence come from? 

    • Metrics: what has been tracked? What is working for the user or customer? What more can we track? 

  2. Research Questions

    • Developed from the synthesis of everything above 

    • Used to keep us on track and steer us toward ultimate goals 

  3. Methods 

    • Generative or evaluative research 

    • Mixed-methods? – for generative, more qualitative; for evaluative more quantitative (room for variation)

  4. Timeframe 

    • Mapped according to method(s) and time constraints all research can be adjusted and executed for given parameters!  

  5. Results analysis & synthesis 

    • Mapped according to method(s) and time constraints 

  6. Communication of findings & recommendations 

    • Multiple versions are delivered: 

      • whole results deck

      • TL;DR of Top 3 insights one-pager – according to stakeholder audience (ie: design, PM, ENG, customer success, marketing, executive leadership 

      • Format delivery options: email, slack msg (both DM & group), 1:1 mtg, team mtg, audio and/or video recording

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